Blue Bird Industries, the official professional channel distributor of Segway Navimow lawn mower in Italy, is proud to announce a prestigious recognition.

With the arrival of spring and the rebirth of lawns, Segway Navimow has been officially recognized as the world’s No. 1 brand in terms of sales volume of cordless lawn mowing robots (5% to 10% higher than the main competitors), according to the certification by Euromonitor International, an authoritative global market research and analysis company.

This important recognition is the result of an in-depth analysis conducted by Euromonitor International, which evaluated the brand’s sales performance on a global scale, considering all active distribution channels in 2024.

In his remarks, Graham Gilbert, Vice President of Euromonitor’s Consulting Division, noted, “Navimow is the No. 1 brand globally by sales volume of cordless robot mowers in 2024. I congratulate the team for the excellent performance achieved internationally. The analysis was based on extensive research that included interviews with industry experts, in-store visits and document research.

The data confirm Navimow’s role as the clear leader in the cordless mower segment, measured in terms of units sold“.

Navimow’s leadership in this area is further confirmation of the brand’s ability to interpret and anticipate consumer needs, combining innovation, reliability and ease of use in a single technological solution.

Segway Navimow lawn mower feature a completely revolutionary approach to lawn care, thanks to wire-free technology that eliminates the need for the traditional perimeter cable. This allows for faster installation, simplified management of cutting areas, and greater flexibility of use in both residential and commercial settings. In addition, Navimow’s advanced navigation system is the icing on the cake, based on innovative technologies that fuse together to provide a revolutionary approach to landscaping, ensuring professional results with minimal user intervention.

A globally recognized technological revolution, in just three years Segway Navimow has successfully pioneered a new way of thinking about garden maintenance. Segway debuted in the robot lawn mower market in 2022 with the launch of the H Series, followed in 2024 by the second generation, the i Series, and most recently by the innovative X3 Series, unveiled in early 2025. Each new generation has marked the end of the era of underground cables, smart navigation, and a major qualitative leap forward in terms of functionality, autonomy, safety, and integration with the needs of an increasingly attentive and connected user base.

Commenting on the achievement, George Ren, CEO of Segway Navimow, said, “Since the launch of the H series, the simplicity of the wireless installation process, combined with top-notch performance and reliability, has driven Navimow’s steady growth. This important recognition by Euromonitor makes us extremely proud and spurs us to continue to invest in innovation, to offer solutions that are increasingly effective, intuitive and capable of meeting the expectations of an ever-evolving market“.

Segway Navimow lawn mower is not just a product, but a new vision of lawn care, in which technology and simplicity come together to concretely improve daily life.

Navimow aims to breathe new life into one’s garden, enabling users to enjoy good weather in the garden without having to worry about cutting the grass. A result achieved through a clear strategy, a strong focus on quality, and a constant orientation toward real user needs.

News by Blue Bird Industries